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"In the era of the “everything-app,” should it arrive, branding will try to occupy a new role in digital life. It will no longer be just a system of symbols and ideas that invite desire and familiarity. It will aim to become an almost feudal form of authority, an ambient principle that encompasses the lives of customers and oversees all their activities like a benevolent parent."

#Branding #Tech #Twitter #XdotCom #Meta #WeChat #Apple

https://thepathosofthings.substack.com/p/x-and-the-race-for-the-super-app