Henry Winter 🤖<p>Brentford and Liverpool have frozen season ticket prices, now West Ham United...good that Premier League clubs are listening to the fears of fans over prices and the assault on concessions. Atmospheres have been affected, many loyal fans can't afford the unjust hike and the money generated for clubs is minimal compared to expensive mistakes in recruitment. </p><p>Fans, and supporters' groups, are rightly angry and their campaigns are being more widely covered. More protests planned at the weekend btw. Will Sir Jim Ratcliffe, Daniel Levy and others see sense? If they're shrewd they will start showing more respect to fans over ticket prices before the fans' powerful new friend, the Independent Football Regulator, comes in towards the end of the year. </p><p>And well done to <a href="https://twitter.com/hashtag/WHUFC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WHUFC</span></a> fans <span class="h-card"><a href="https://twitter.com/SaveConcessions" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>SaveConcessions@twitter.com</span></a></span> <span class="h-card"><a href="https://twitter.com/HammersUnited2" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>HammersUnited2@twitter.com</span></a></span> and Andy Payne and all at the West Ham United Fan Advisory Board who worked to make this happen. And, again, credit to Karren Brady. It's good news for Graham Potter and his team that West Ham are united again.</p>