Mechanic A Severe Case of ‘Audience Capture’
Dr. Drew shaped America’s views on sex and addiction. Now he’s raising eyebrows
There’s now a term for content creators continuously giving their followers more of what they want, resulting in more follower engagement: audience capture.
“It’s the idea that influencers become radicalized by their audience,” says Jonathan E. Howard, MD, a New York City–based neurologist and psychologist: “They see what sort of thing earns them clicks, likes, reshares, and customers, and, consciously or not, they begin to produce more of it.”
#audiencecapture #influencers
https://apple.news/ACW2Tge4QQg6YNw8HnThUlA
apple.newsHe Was Once Known as America’s Most Trusted Physician. Now He’s Building a New Identity in the MAHA Era. — Men’s HealthFrom Loveline to Celebrity Rehab to the podcast circuit, Dr. Drew has shaped how we think about sex, addiction, and public health. His latest evolution says everything about the shifting world of physicians—and what that means for you. AT FIRST, THE interview looks like any you’d find on network TV: two men, both in sport coats, set off in boxes beside each other, speaking directly to the camera. The chyron beneath them has “Ask Dr. Drew” on the left and the name of his guest on the right:
