Google's 'AI Mode' Is Coming for Us All
#AI Mode turns Google search queries into a ChatGPT-like interface that allows you to ask follow-up questions about the results. After a test phase, it's now available to all.
https://www.pcmag.com/news/google-ai-mode-is-coming-for-us-all-io-2025
Marktechpost Releases 2025 #AgenticAI and #AI Agents Report: A Technical Landscape of AI Agents and Agentic AI
#eCommerce to account for more than 20% of worldwide #Retail sales despite slowdown
Retail ecommerce sales worldwide will reach $6.419 trillion in 2025, growing 6.8% YoY—the slowest pace since 2022
Seeing products IRL keeps people coming to stores
51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying
https://content-na1.emarketer.com/seeing-products-irl-keeps-people-coming-stores
Microsoft's new DMARC requirement makes the authentication standard critical for B2B brands to reach their email audiences. Here’s more on that, plus how Microsoft’s 4 new “recommendations” affect B2B marketers >> https://www.marketingprofs.com/articles/2025/53177/email-deliverability-microsoft-requirements-recommendations-b2b-email #emailmarketing #digitalmarketing
These Matomo analytics videos just destroy Google Analytics.
Private label grocery sales outpace national brands
US sales of private label grocery brands grew 3.9% in 2024, outpacing the 1.0% growth of national brands
Looking for inspiration for your July digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> https://go.oracle.com/ContentCalendarAssistant #digitalmarketing
Advertisers embrace Nielsen alternatives for measurement
85% of US brand and agency decision-makers consider Nielsen alternatives to be more or just as effective than the legacy currency provider
https://content-na1.emarketer.com/advertisers-embrace-nielsen-alternatives-measurement
Are #AI Chatbots Taking Over Online Search? [Infographic]
https://www.socialmediatoday.com/news/ai-search-versus-google-graph-infographic/748426/
Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands
#GenerativeAI creative is just about to change the face of out of home advertising
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. https://blogs.oracle.com/marketingcloud/post/messaging-content-strategies-for-longlifespan-products #digitalmarketing
How to Create Engaging Content That Ranks
These content strategies can boost your #DigitalMarketing
https://www.inc.com/jason-hennessey/how-to-create-engaging-content-that-ranks/91190247
Marketers Trust #AI Too Much — And It’s Hurting the Brand
87% of marketers believe AI is accurate. Reality? Most AI content contains major flaws.
https://www.cmswire.com/digital-marketing/why-cmos-shouldnt-trust-the-ai-confidence-boom/
Amazon might have the best price on "coyote behavior," but I'm going to shop local on this one.
B2B brands up #InfluencerMarketing budgets
Over half (53%) of US B2B marketers have a growing dedicated budget for influencer marketing
https://content-na1.emarketer.com/b2b-brands-up-influencer-marketing-budgets
"Hey! I went on vacation and I made $5000 with this side-hustle."
"Oh? What was the hustle?"
"Digital marketing."
"Okay, but what did you do?"
"I've just told you. Digital marketing."
"Yes, but what does it entail precisely?"
"If you register for this class, you'll learn what it entails."
"How much does it cost?"
"$5000."
" 
"
Today is Global Accessibility Awareness Day! To see if your digital marketing campaigns are as customer-friendly as they can be, get our Accessibility & Inclusive Design Ideas checklist via a free, no-form download >> https://go.oracle.com/marketing-checklists #digitalmarketing #accessibility
#ChatGPT just became a shopfront. Is your brand even showing up?
OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities stemming from shoppable #AI.
https://www.thedrum.com/opinion/2025/05/14/chatgpt-just-became-shopfront-your-brand-even-showing-up
