Report Finds #AI Tools Are Not Good at Citing Accurate Sources

https://www.socialmediatoday.com/news/report-ai-tools-fail-correct-citations-queries/742236/

#AI search engines fail accuracy test, study finds 60% error rate

For Musk’s Grok-3 the failure rate is 96%

https://www.techspot.com/news/107101-new-study-finds-ai-search-tools-60-percent.html

Shoppers brace for tariffs, looking to sales and coupons to offset price increases

Less than 10% of shoppers don’t expect to make any changes to their shopping habits due to tariffs

https://content-na1.emarketer.com/shoppers-brace-tariffs--looking-sales-coupons-offset-price-increases

Want to appear in ChatGPT search results? It's time to focus more of your SEO efforts on Bing

Following on from Monday's post, here are some thoughts, ideas and tips on optimising your website and content

https://clearcutderby.uk/how-seo-works-in-bing-why-you-need-to-show-up-there/

ICYMI: The attribution illusion https://ppc.land/the-attribution-illusion/ #Marketing #Attribution #DigitalMarketing #MarketingStrategy #Analytics

Nearly three-fourths of Gen Zers will play digital games by 2027

57.2% of the US population will be digital game players this year.

https://content-na1.emarketer.com/nearly-three-fourths-of-gen-zers-will-play-digital-games-by-2027

The Last Word on February 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://www.emailmarketingrules.com/the-last-word-on-february-2025/

As the user experience on Google continues to plummet, it's a great time for your local business to spend some time on Bing

Your Places for Business listing is an ideal starting point. Here's everything you need to know about what it is, who can use it, how to set it up and how it can benefit your business

An essential ingredient of your local SEO strategy, and fast becoming increasingly important to show up there.

https://clearcutderby.uk/what-is-bing-places-for-business/

Marketing teams: Analyze social media sentiment, categorize leads, and optimize campaigns with AI formulas that understand context and nuance. Data-driven decisions made simple! #MarketingAnalytics #SocialMediaInsights #DigitalMarketing #AI #AITools #DataAnalytics #BI #LLM #spreadsheets #spreadsheetformula #AISpreadsheetFormula #SpreadsheetAI #AI-driven #BusinessIntelligence #BusinessAnalyst #spreadsheets #AIinBusiness #DataScience
https://matasoft.hr/qtrendcontrol/index.php/un-perplexed-spready/un-perplexed-spready-various-articles/135-un-perplexed-spready-when-spreadsheets-finally-learn-to-think

54% of Americans are creeped out by personalized advertising: YouGov report

Discomfort with personalized advertising increases with age. 50% of Gen Zers and Millennials say it makes them uncomfortable, while 62% of Gen X, Baby Boomers and above feel creeped out.

https://www.marketingdive.com/press-release/20250306-54-of-americans-are-creeped-out-by-personalized-advertising-yougov-report-2/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing

How Creativity Died — and What's Rising in Its Place

The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.

https://www.entrepreneur.com/leadership/how-creativity-died-and-whats-rising-in-its-place/487245

Google Announces "AI Mode" For Search Results That Only Shows You #AI Slop

So much for #SEO

https://futurism.com/the-byte/google-expanding-ai-search?utm_source=flipboard&utm_content=Futurism%2Fmagazine%2FFuturism

#AI-Driven Extinction? Why Some Brands Won’t Make It

https://www.cmswire.com/digital-marketing/the-ai-extinction-event-brands-that-cant-adapt-will-disappear/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=Share+Widget%3a+The%20AI%20Extinction%20Event%3A%20Brands%20That%20Can%E2%80%99t%20Adapt%20Will%20Disappear

Financial Advisor Marketing to Doctors: Strategies and Tips

https://smartasset.com/advisor-resources/financial-advisor-marketing-to-doctors?utm_source=flipboard&utm_content=SmartAsset%2Fmagazine%2FSmartAsset

Volvo’s strange new ad is proof that it’s time to hit pause on #AI commercials

https://www.fastcompany.com/91292487/volvo-ai-ad-saudi-arabia?partner=rss&amp&utm_source=rss&amp&utm_medium=feed&amp&utm_campaign=rss+fastcompany&amp&utm_content=rss

Are you concerned about what the latest Apple update means for email marketing? Register now for our free 3/18 webinar, "Critical Apple Mail Changes: What to know about the iOS 18 Update" >> https://lnkd.in/eVMCBVGM #emailmarketing #digitalmarketing

These 17 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. https://blogs.oracle.com/marketingcloud/post/email-marketing-trends-proven-essentials #emailmarketing #digitalmarketing

Most consumers are uncomfortable with #AI-generated ads

Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads

https://content-na1.emarketer.com/ai-s-too-close-comfort

Is this the beginning of the end of Big Social Media? Let’s look at the crumbling that’s already started, where things are likely headed, and why the momentum isn’t likely to let up. https://www.cmswire.com/digital-marketing/x-meta-and-the-great-social-media-meltdown/ #digitalmarketing

Majority of marketers unsure how to work with #AI

Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows

https://content-na1.emarketer.com/majority-of-marketers-unsure-how-work-with-ai