Michelle Birkby<p>If you don’t know about Goncharov - well - someone at Tumblr showed a picture of a knockoff shoe with a fake label saying ‘Goncharov from Martin Scorsese’ <br>And Tumblr over the past few days, has gone collectively crazy over it. The largest group of off the wall imaginative creative nerdy people in history spontaneously collaborated in making this movie seem real. There are posters. The tag line is Winter Comes to Naples. The film is cast (I am especially fond of Cybill Shepherd as Katya) the basic plot has been created - Russian gangsters in Naples. There are iconic scenes - the anchovy scene, the boat, the wedding. There is a list of characters, and people earnestly discourse over the meaning of the themes of time and betrayal, over the use of colour, over Katya’s lighter being used by Sofia, over exactly the relationship between Goncharov and Andrey. There is soundtrack. There are screengrabs and fanart and references we all get now.<br>And marketing people who have made films full of big explosions and bright colours and homoerotic subtext and memeable scenes and snappy one liners and niche references and seen tumblr collectively say ‘meh’ are tearing their hair out on frustration.<br>And why? Why did this group of intensely creative people, without any planning, collectively come together to create an entire movie without the actual movie?<br>Well, look what we created. Goncharov is first and foremost a story. It’s characters have depth. The plot is complex and not satisfactorily resolved - the ending is obscure and downbeat. The cinematography is breathtaking - Naples in the snow, the linger of the flame of Katya’s lighter, the blood glinting on the knife, Goncharov silent and yearning glances, the subtext is rich and layered.<br>What we saying, we said, is we don’t want a movie designed to appeal to us - like, say, Morbius. We want a damn good movie, a movie like we used to have, a subtle, beautiful, complex movie. And if you won’t give us that, we’ll make our own.<br><a href="https://c.im/tags/goncharov1973" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>goncharov1973</span></a> <a href="https://c.im/tags/goncharov" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>goncharov</span></a><br><a href="https://c.im/tags/filmdiscourse" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>filmdiscourse</span></a></p>