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Being on the web has been heavily commoditized.
In the days of IRC and message boards, or later in the 2000s blogging era, federation was very much the norm. It was the default mode of the web: people grouping together in small communities around shared interests, but scattered on many different sites and services. It was normal to explore, find new places and discover new things by venturing out.
Through the rise of social media though, people have gotten used to being in one place all the time. Now we expect a system that’s easy to set up, handles millions of users at once and makes every interaction frictionless. We expect it to know what we want, and give it to us instantly. Anything too weird or tech-y and you start to lose people.
Mac Böck on .
For what it’s worth, Böck isn’t arguing here for a return to the days of “IRC and messageboards”, but rather to take the best aspects of both eras (ownership and decentralisation versus ease-of-use) and move forward with something new.
