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I don't think people understand just how much "data-driven advertising" is a fucking scam. For example, Facebook has known my date of birth for about 15 years, and pretty much every ad it serves is for activities explicitly for under 30s. I'm 38. It knows this.

Facebook knows I live in London, and has known this fact for more than a decade. It just loves to serve me ads for businesses in Birmingham, where it knows I don't live.

Google and the brand I bought it from know that I own a specific type of mattress. They know this because I googled it and came into the website and bought it. And yet, I get advertised that specific mattress, from that specific supplier.

Imbolc Healy-Rae-Nua

@stavvers Amazon are always at this. "You bought this one specific, very niche thing that will last for years? Here, you should buy one of these other ones!"

@Tarbh The other Amazon one that makes me laugh is when it asks if you want to subscribe and save for an object such as a fucking deckchair. No, I do not need to buy a deckchair every six months.