A multi-year process started in late 2021 took the next step toward #regulating business use of #AI in #California.
The rules are expected to be influential given the number of AI companies in the state.
Rules around businesses using artificial intelligence have begun to come into focus for the first time.
The 
California Privacy Protection Agency board on Friday voted 3-2 to advance rules about how businesses use artificial intelligence and collect the personal information of consumers, workers, and students.
The vote, which took place in Oakland, continues a process that started in November 2021.
The proposed rules seek to create guidelines for the many areas in which AI and personal data can influence the lives of Californians:
job compensation, demotion, and opportunity; housing, insurance, health care, and student expulsion.
For example, under the rules, if an employer wanted to use AI to make predictions about a person’s emotional state or personality during a job interview, a job candidate could opt out without fear of discrimination for choosing to do so.
Under the rules advanced on Friday, businesses must notify people before using AI.
If people opt out of interacting with an AI model, businesses cannot discriminate against people for that choice.
If people agree to use an AI service or tool, businesses must respond to requests by individuals about how they use their personal information to make predictions.
The rules would also require employers or third-party contractors to carry out risk assessments to evaluate the performance of their technology.
https://calmatters.org/economy/technology/2024/03/california-ai-rules-business/
