"The world has radically changed over the past four-plus decades. Unions haven’t. Or at least they haven’t changed nearly enough to match what they’re up against. In this context, unionizing Amazon – iconic in status and fanatically anti-union – stands as a definitive challenge for this generation of trade unionists. The catch-22 is that while unionizing Amazon holds out the promise of renewing labour, bringing Amazon to heel demands an already revived labour movement in place.
The only way around this lies in moving to transform labour through the process of unionizing Amazon. With the first strike of Amazon (December 19 to 24, 2024, seven locations in the US) now behind us, it seems especially important to have the widest discussions about its outcome and relationship to reviving labour. What went right in the strike? What went wrong? What might we collectively learn and incorporate for ‘next time’?"
https://socialistproject.ca/2025/03/amazon-strike-performative-or-substantive/